There are countless web sites published on the Internet. Each of these has a different design. Some of these are good, others are not-so-good and still others are downright ugly. The look and feel of your web site really determines if visitors will stay on your site long enough to find the information they are looking for. Some web hosting companies have templates available to help you with this.
In other words, a good web site design can have a positive impact on your business. When designing your web site there are a couple of concepts you must understand:
• Static: A static web site doesn’t change its content or layout with each visit.
• Dynamic: A dynamic web site adapts its appearance based on input from the visitor.
• Look and feel: The colors, layout, font, and buttons – all of this makes up the look and feel of your web site.
When planning and designing your web site, it is important that you always keep in mind the purpose of your web site. What message do you want to get across to your web site visitors? Are you selling something? Are you trying to educate people? Are you trying to promote your business?
The basic principles of good web site design include:
• Content: Ensure your content is well-written, concise, in plain English and gets the message across. Remember users have short attention spans and tend to scan rather than read web sites.
• Usability: The web site needs to be easy to use. Simple menus and buttons that are intuitive to the user will help keep the user on your site. Avoid blinking and flashing text or animated images.
• Appearance: It is tempting to add every widget and feature available from your template library to your web site. But this will make your web site cluttered and unusable. Keep the web site clean with colors and graphics that are consistent and professional.
Once your web site is complete, have your colleagues and some friends test out your web site. Ask them to click all the links, test out any forms, try to buy something from your online store, and read all the text. You don’t want to make your web site live until you’re sure that everything works and reads correctly. Remember for many of the people in your target market, your web site is the first impression they’ll get of your company. Hosting companies such as Host Gator have resources that can help you.